Projected Impact: If You Reach Top Quartile
Colour
+65 pts
2-4%
bounce rate reduction
SEO Metadata
+41 pts
5-10%
organic click-through rate
AEO
+39 pts
10-20%
AI visibility score
Mobile
+25 pts
8-12%
mobile conversion uplift
Typography
+21 pts
5-7%
time on page increase
Consistency
+7 pts
2-4%
trust score improvement
Clothing Brand Benchmark (13 brands)
Brand
Score
Conv. %
Sezane
premium
75
2.75%
Aritzia
premium
64
2.8%
& Other Stories
premium
64
2.2%
COS
premium
63
2.75%
Reformation
premium
62
2.2%
Gymshark
dtc
61
2.5%
Mango
mass
58
2.0%
Arket
premium
56
2.0%
Massimo Dutti
premium
56
2.75%
Everlane
dtc
55
3.0%
Uniqlo
mass
54
2.4%
SKIMS
dtc
50
3.5%
Reiss
premium
46
2.3%
Your site
57
-
Conversion context: Fashion ecom avg 2.55% ·
Median 2.5% ·
Range 2.0–3.5%
· Sources: ECDB, Grips Intelligence, Littledata, Shopify 2025
0
Colour
8 issues found
▼
49
Typography
3 issues found
▼
92
Whitespace
1 issue found
▼
100
Hierarchy
0 issues found
▼
80
Image Quality
1 issue found
▼
83
Consistency
2 issues found
▼
43
Mobile
4 issues found
▼
52
Media Formats
2 issues found
▼
52
Performance
2 issues found
▼
26
SEO Metadata
11 issues found
▼
8
AEO
12 issues found
▼